Sales glossarySE (sales engineer)

What does SE (sales engineer) mean in sales?

Busy? Here's the short answer:

Sales Engineers (SE) provide technical support throughout the sales process. In pre-sales, they build out and share a technical demo and respond to objections. Post sale, they are critical in implementation and onboarding.

What is a Sales Engineer (SE)?

A Sales Engineer, often referred to as SE, is a technical expert who provides crucial support throughout the sales process. Their role is to bridge the gap between the sales team and potential customers, offering technical insights and addressing any technical concerns the customers may have.

Key Takeaways

  • Sales Engineers (SE) offer technical support during the sales process.
  • They create and deliver technical demos during the pre-sales phase.
  • SEs play a critical role in the post-sale implementation and onboarding.

Pre-Sales Phase: Delivering Technical Demos

During the pre-sales phase, Sales Engineers are actively involved in understanding the customer's technical requirements and challenges. Armed with this knowledge, they create customized technical demos to showcase how their product or service can address the customer's specific needs.

Let's consider an example to better understand this. Suppose a software company is selling a cloud-based project management tool to a potential client who is a large construction firm. The client's main concern is whether the tool can efficiently manage multiple construction projects simultaneously.

In this scenario, the Sales Engineer will conduct a detailed conversation with the client to understand their exact needs. They will then tailor the technical demo to demonstrate how the project management tool can effectively handle multiple projects, allocate resources, and track progress in real-time.

The technical demo serves as a powerful visual aid, allowing the client to see the product's capabilities in action. By witnessing how the tool streamlines their project management processes, the client gains confidence in its suitability for their needs.

Post-Sale: Critical Role in Implementation and Onboarding

After the sale is closed, Sales Engineers continue to play a crucial role in the customer journey. During the implementation and onboarding phase, they collaborate closely with both the internal implementation team and the customer to ensure a smooth and successful deployment.

For instance, let's assume the construction firm from our previous example has decided to proceed with the project management tool. The Sales Engineer will work hand in hand with the implementation team to facilitate a seamless integration of the tool into the client's existing systems.

During this process, any technical challenges that arise are promptly addressed by the Sales Engineer. Their deep technical expertise allows them to troubleshoot issues and provide effective solutions, ensuring that the implementation process stays on track.

Furthermore, Sales Engineers are excellent at explaining complex technical details in a manner that the client can easily understand. This ability to communicate effectively helps the client's team get up to speed with the new tool quickly.


Q1: What qualifications are required to become a Sales Engineer?

A typical Sales Engineer needs a strong technical background, often holding a degree in engineering, computer science, or a related field. Additionally, they need excellent communication and interpersonal skills to interact effectively with both technical and non-technical stakeholders.

Q2: Do Sales Engineers work alone or with a team?

Sales Engineers collaborate closely with the sales team throughout the sales process. They also work with internal teams, such as product development and implementation, to ensure a seamless experience for the customer.

Q3: Can Sales Engineers handle objections raised by potential customers?

Yes, Sales Engineers are well-equipped to handle objections raised by potential customers. Their technical expertise allows them to address concerns and demonstrate how their product or service can overcome any challenges the customer may have.

In conclusion, Sales Engineers (SE) play a pivotal role in the sales process by providing technical support and expertise. From delivering personalized technical demos during pre-sales to ensuring successful implementation and onboarding, they are instrumental in driving sales and building lasting customer relationships.

Related terms...

AE (Account Executive)

An Account Executive (or AE) the sales person responsible for managing and nurtinrg relationships with clients or key accounts. They are often the primary point of contact for existing accounts and responsible for closing new deals.

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A Demo is a presentation of a product or service offered by a salesperson, often an Account Executive, to help a prospect better understand how the product and meet their specific needs and solve their problems.

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Discovery call

A "Discovery call" is the first talk between a salesperson and a potential customer. The salesperson gathers vital info about the customer's needs and preferences to decide if their product or service is a good match, setting the stage for a more tailored sales approach.

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All terms

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