Sales glossaryInstant Calls

What are Instant Calls in sales?

Busy? Here's the short answer:

Instant Calls is a sales approach where incoming leads are connected directly to a sales person via an Instant Video Call. It's a powerful way to speed up the sales cycle and increase conversion rates.

What is Instant Calls?

Instant Calls is a dynamic sales approach that allows incoming leads to be directly connected to a salesperson through an Instant Video Call. This cutting-edge method is designed to expedite the sales cycle and significantly increase conversion rates.

Key Takeaways:

  • Instant Calls involve connecting incoming leads directly to a salesperson via Instant Video Call.
  • This approach aims to accelerate the sales cycle and boost conversion rates.
  • By providing immediate and personalized attention, Instant Calls create a positive customer experience.

How Instant Calls Work

The Instant Calls sales approach involves a seamless process that ensures swift and effective customer engagement:

1. Lead Generation and Inquiry

The process starts with lead generation, where potential customers express interest in a product or service through various channels, such as website forms, chatbots, or social media inquiries.

2. Real-Time Response

Once an inquiry is received, the system immediately alerts available sales representatives. The first available salesperson takes ownership of the lead to provide an instant response.

3. Instant Video Call

To enhance customer engagement, the salesperson initiates an Instant Video Call directly with the lead. This call allows for real-time interaction, face-to-face communication, and a more personalized experience.

4. Product Demonstration and Consultation

During the Instant Video Call, the sales representative can deliver product demonstrations, address the lead's specific needs, and offer tailored solutions. This hands-on approach helps build trust and fosters a deeper understanding of the customer's requirements.

5. Closing the Sale

By providing instant support and personalized attention, the salesperson can address any concerns or objections promptly. The goal is to guide the lead through the sales process and ultimately secure the deal.

Real-Life Example of Instant Calls

Let's explore a real-life example of how a company successfully implemented Instant Calls:

Company: XYZ Tech Solutions

Industry: Software as a Service (SaaS)

Instant Calls Approach:

  1. Lead Capture: XYZ Tech Solutions integrated a chat widget on their website, allowing visitors to ask questions and request demos instantly.

  2. Real-Time Alert: When a lead submits a query, an immediate alert is sent to available sales representatives via a dedicated mobile app.

  3. Instant Video Call: The first available salesperson initiates an Instant Video Call with the lead to provide a personalized consultation and live product demonstration.

  4. Interactive Demonstration: During the call, the sales representative showcases the software's features, addressing the lead's specific pain points.

  5. Closing the Deal: With real-time objection handling and tailored solutions, the salesperson guides the lead through the purchasing process, leading to higher conversion rates.

Results: By implementing Instant Calls, XYZ Tech Solutions experienced a significant increase in lead-to-customer conversion rates, reduced response time, and improved customer satisfaction.


Q: How do Instant Calls differ from traditional sales approaches?

A: Instant Calls differ from traditional sales approaches in the immediacy of customer engagement. Instead of waiting for leads to receive a response, Instant Calls enable real-time interaction, which enhances customer experience and accelerates the sales process.

Q: What technology is required for Instant Calls?

A: To implement Instant Calls, businesses need a communication platform that supports Instant Video Calls, such as video conferencing software or a customer engagement tool with real-time capabilities.

Q: Are Instant Calls suitable for all industries?

A: Instant Calls can be advantageous for a wide range of industries, particularly those that offer complex products or services that benefit from real-time demonstrations and consultations. However, suitability may vary based on the target audience and the nature of the offering.

In conclusion, Instant Calls revolutionize the sales process by connecting incoming leads directly to sales representatives through Instant Video Calls. This approach enhances customer engagement, shortens the sales cycle, and boosts conversion rates, making it a powerful tool for businesses seeking to deliver exceptional customer experiences and drive sales success.

Related terms...


A Demo is a presentation of a product or service offered by a salesperson, often an Account Executive, to help a prospect better understand how the product and meet their specific needs and solve their problems.

Learn more

Inbound sales

Inbound Sales is a sales motion (approach) where potential customers initiate contact with the company first. It is often focused on online marketing efforts, to bring leads in via content or website traffic and then to convert them into customers.

Learn more

Lead routing

"Lead routing" is he process of directing potential customers, or leads, to the right salesperson or team in a company. The goal is to make sure each lead gets handled by the best person for the job, improving the chances of turning them into customers

Learn more

All terms

Want to skyrocket your sales acceleration?

Talk to high-intent customers, instantly. Treat your VIP leads like VIPs - find out how Cuda can best help your sales team.

App screenshot