Sales glossaryBluebird Sales

What does Bluebird Sales mean in sales?

Busy? Here's the short answer:

"Bluebird sales" are the lucky, easy wins that land in a salesperson's lap without much hustle. They happen when customers come knocking or referrals lead to effortless sales success.

What is Bluebird Sales?

Bluebird sales refer to those lucky and effortless wins that salespeople experience when customers approach them or referrals lead to successful sales without much effort or hustle. These sales opportunities seemingly land in a salesperson's lap, bringing good fortune and a sense of ease to the sales process.

Key Takeaways:

  • Bluebird sales are the fortunate and effortless sales wins that come without extensive prospecting or active pursuit.
  • They occur when customers proactively reach out to salespeople or referrals result in easy sales success.
  • While Bluebird sales are fortunate, sales professionals still need to provide excellent service and maintain customer relationships.

Understanding Bluebird Sales

Imagine a salesperson starting their day, and unexpectedly, a potential customer calls or emails, expressing a keen interest in the product or service they offer. This customer has done their research and is ready to make a purchase decision. Alternatively, a satisfied customer enthusiastically refers their friends and colleagues, leading to more potential leads and eventual sales.

These serendipitous moments are what we call Bluebird sales. They bring a sense of excitement and joy to sales professionals, as they require less effort in the traditional prospecting and sales process. However, it's essential to understand that while these sales opportunities may feel like luck, they often stem from the efforts invested in building a strong reputation, delivering excellent service, and cultivating fruitful customer relationships.

The Role of Reputation and Referrals

Bluebird sales are often a testament to a salesperson's reputation and the overall reputation of the company. A positive brand image, exceptional customer experiences, and word-of-mouth referrals all contribute to attracting inbound sales opportunities.

Leveraging Customer Relationships

Maintaining strong relationships with existing customers can lead to Bluebird sales through referrals. Satisfied customers who have had a positive experience are more likely to recommend the product or service to others, creating a network of potential new customers.

Being Prepared for Opportunities

While Bluebird sales may feel effortless, sales professionals must be prepared to seize the moment. Being knowledgeable about the product, attentive to customer needs, and responsive to inquiries is crucial to converting these opportunities into successful sales.

Real-Life Examples of Bluebird Sales

Let's explore some real-life examples of Bluebird sales to see how they can occur in different scenarios:

Example 1: The Software Sales Rep

A software sales representative receives an unexpected email from a company executive who stumbled upon their product online. The executive has already conducted thorough research and is impressed with the software's features. They express an urgent need for the product to improve their team's productivity. The sales rep, though pleasantly surprised, promptly engages with the executive, answers their questions, and provides a tailored demo. The result? A swift and effortless Bluebird sale.

Example 2: The Realtor

A real estate agent receives a phone call from a previous client who was thrilled with their services. The client's colleague is looking for a property in the same area and is interested in working with the agent. Thanks to the excellent service and rapport built with the previous client, the agent gains a new lead through a referral, leading to another Bluebird sale.

Example 3: The Account Manager

An account manager receives an unexpected call from a long-standing customer who wishes to renew their subscription for an extended period. The customer has been satisfied with the service and finds it more convenient to extend the contract in one go. The account manager, delighted by the easy renewal, provides special loyalty discounts, strengthening the customer's trust and ensuring continued business.


Q: Are Bluebird sales common in all industries?

A: Bluebird sales can occur in various industries, but their frequency may vary. They are more likely to happen when there is a strong customer referral network and a positive brand reputation. Some industries with a high degree of customer loyalty and word-of-mouth referrals may experience more Bluebird sales.

Q: Is relying on Bluebird sales a sustainable sales strategy?

A: While Bluebird sales can be a delightful surprise and contribute positively to a salesperson's success, they should not be the sole focus of a sales strategy. Proactive prospecting, lead generation, and relationship building remain essential for long-term sales growth.

Q: How can sales professionals attract more Bluebird sales opportunities?

A: Building a strong reputation, delivering exceptional customer service, and fostering positive relationships with existing customers are key to attracting more Bluebird sales. Additionally, actively seeking referrals and encouraging satisfied customers to spread the word can lead to increased inbound sales opportunities.

In conclusion, Bluebird sales are the fortunate and effortless wins that sales professionals experience when customers proactively approach them or referrals result in successful sales. While these opportunities may feel like luck, they often stem from the efforts invested in building a positive reputation and nurturing customer relationships. Embracing the unexpected joy of Bluebird sales while maintaining a proactive approach to sales can lead to sustained success and growth in the competitive sales landscape.

Related terms...

ABC (Always Be Closing)

ABC means "Always Be Closing" and is a motivational mantra. It's generally used for aggressive sales strategies focused on "getting to a close" or sometimes as a joke among sales teams.

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Accepted Lead

An Accepted Lead is a potential sales prospect that has been evaluated and deemed worthy of pursuing by the sales team.

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An Account, in sales, refers to a specific customer or client that a business has a commercial relationship with.

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AE (Account Executive)

An Account Executive (or AE) the sales person responsible for managing and nurtinrg relationships with clients or key accounts. They are often the primary point of contact for existing accounts and responsible for closing new deals.

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ACV (Average Contract Value)

ACV, or Annual Contract Value, is a metric used in sales to calculate the total revenue generated from a single customer's contract. It helps businesses understand the financial performance of each customer.

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All terms

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